Celebrating the Difference brought together industry leaders to discuss how businesses and consumers can drive positive change through ethical choices and sustainability.
We often think of social change as something driven by governments or large corporations. But the truth is, the choices we make every day – where we shop and which brands we support – can have a profound impact on the world around us. That’s the topic we explored at Celebrating the Difference, an event that brought people together to talk about how we can all make choices for a brighter future.
Here are some of the highlights from Celebrating the Difference
With Mo Flava leading the discussion, the inspiring panel covered everything from ethical business practices to supporting local industries and choosing sustainability over convenience. The panelists included:
- Sumarie Greybe, Co-founder of Naked
- Rachel Kolisi, Co-founder of the Kolisi Foundation
- Tshepo Mohlala, Founder of Tshepo Jeans
- Jasper Eales, Co-founder of Sealand
Why conscious consumerism matters
We’ve all heard the phrase “vote with your wallet,” but what does that actually mean? It means choosing brands that stand for something bigger than just profit. Naked, for example, is built on a model that removes the usual conflicts of interest in insurance. Through the Naked Difference, unclaimed premiums go to causes chosen by customers, like the Kolisi Foundation, instead of our back pockets.
“With the Naked Difference, we're changing the narrative and shifting the incentives to create a system that truly benefits consumers and communities,” said Sumarie Greybe.
What can you do? Before making a purchase, take a moment to research the brand. Do they have “doing good” baked into how they operate? Do they operate ethically? Every small decision adds up to a big impact.
How business and social good can go hand in hand
Rachel Kolisi shared how the Kolisi Foundation partners with businesses to uplift South African communities. The takeaway? Companies shouldn’t just donate to charity – they should integrate social responsibility into everything they do.
“Naked has chosen a small group of charities and built long-term relationships with them. That allows the company to make a difference over many years – you go on a journey with the community, rather than just giving a lump sum and walking away,” said Rachel Kolisi.
What can you do? Look out for businesses that go the extra mile – whether it’s supporting local communities, reducing their environmental impact, or making ethical sourcing a priority.
Why Buying Local Is More Than Just a Trend
Buying local isn’t just about feeling good – it has a real impact on the economy and job creation. Tshepo Jeans is a perfect example of how supporting homegrown brands helps build skills and empower local artisans.
“Denim and leather are storytelling materials. They have longevity,” said Tshepo Mohlala. “I didn’t want to create something that people saw as inferior just because it was local. I wanted to make something high-quality, something people would be proud to wear.”
Tshepo’s story is one of persistence. As one of his mentors once told him, “It takes 15 years to become an overnight success.” And for him, building Tshepo Jeans was about more than fashion and success – it was about creating opportunities for those that surround him.
“When you buy a pair of jeans, you’re supporting an entire community. You’re supporting the seamstresses, the people behind the scenes making it happen,” he said.
What can you do?
Look for ‘Made in SA’ labels and choose local whenever possible – it’s a small step that makes a big difference.
How to Think About Sustainability When It Comes to Buying Goods
Jasper Eales of Sealand reminded us that every product we buy has an impact on the planet. That’s why sustainability isn’t just a buzzword – it’s a responsibility. Sealand turns waste into high-quality bags and accessories, proving that upcycling can be both stylish and sustainable.
“The fashion industry is one of the biggest contributors to pollution,” said Jasper Eales. “I grew up surrounded by the sea, and that shaped my view of the world. I wanted to see how we could feed consumers’ need to consume, while also focusing on the post-purchase journey – how to create less pollution and respect all aspects of the world.”
Consumers are becoming more aware of where their products come from and how they’re made. More than ever, businesses that prioritise responsible production are the ones gaining long-term support.
What can you do?
Choose brands that embrace sustainability, support upcycling, and think about the lifecycle of their products.
Making ethical shopping the easy choice
One of the most important discussions at the event was how businesses can make it easier for consumers to shop ethically. Many brands are already leading the way:
- Woolworths MySchool MyVillage MyPlanet: Lets customers donate a percentage of their spending to a cause of their choice.
- Sneaker Shack: Cleans and donates preloved shoes to young South Africans.
- Cotton On: Sells tote bags where 100% of the proceeds go to their foundation’s education initiatives.
Breaking the myths about ethical shopping
- “It’s too expensive.” While some ethical products may cost more upfront, they tend to last longer and reduce waste, making them a smarter investment.
- “One person can’t make a difference.” Every purchase is a statement. When enough people choose ethical brands, it forces entire industries to rethink their practices.
- “Big brands don’t care.” Many large companies are actively investing in sustainability and social responsibility – our support pushes them to do even more.
The takeaway: small actions, big impact
A key message from Celebrating the Difference was that real change starts with small, everyday decisions. Whether it’s switching to a brand that gives back, supporting local businesses, or making more sustainable purchases, your choices shape the world around you.
So next time you reach for your wallet, ask yourself: Am I spending in a way that aligns with my values? That small moment of reflection might just be the beginning of something bigger.
